NEXA Names Susie Cheatham National Sales Director
The Bay Equity veteran joins Todd Bitter and John Flores on NEXA's national sales leadership, with a focus on recruiting and loan officer coaching.
By the Ask About NEXA editorial team
NEXA Lending has named Susie Cheatham national sales director, the company announced on November 3, 2026. She joins Todd Bitter and John Flores in the role, and will focus on national recruiting, business development, and expanding NEXA's internal coaching programs.
Background
Cheatham began her career as a loan originator before moving into leadership, spending much of it in the independent mortgage banking sector. At Bay Equity she grew from managing a branch in Kansas City to overseeing a regional organization that ranked among the company's top three by units and volume, and expanded operations into Dallas. She previously worked with NEXA CEO Geri Farr at Bay Equity, a relationship NEXA cited as a factor in her decision to join.
What the role covers
Her stated focus is individualized coaching — helping loan officers identify their strengths and build repeatable business systems — alongside national recruiting and business development.
Quotes
Founder Mike Kortas said Cheatham "has spent her career proving that she knows how to build teams, develop talent, and drive production at scale." CEO Geri Farr said: "She doesn't just build production; she builds people."
Context
The appointment continues a period of leadership expansion at NEXA. Geri Farr became CEO in September 2026, and Todd Bitter joined as national sales director in January 2026. The company passed 4,300 loan officers on November 6.
Source: NEXA Lending, press release via PR Newswire, November 3, 2026